Welcome to the New Mobility

Posted by Rachel Karitis on 2/15/18 10:35 AM

It's 2018, and the future is here. Welcome to the new mobility.


Commuters today are faced with an abundance of choices, able to decide which is best suited to individual trips. Uber, Lyft, and Via have brought us ridehailing services directly from our phones — on top of that, you can share a ride or take your own. ReachNow and car2go bring us the option to use a car for one-way trips; Zipcar offers two-way trips. Bikeshare users can select docked or dockless, traditional or electric.

None of these choices were available to us 10 years ago. We are in the middle of a transportation revolution that shows no signs of slowing down. So that brings us here, to the new mobility.

Much of this is reflected in the Shared Mobility Principles, aiming for a zero-emission future where vehicles are shared for maximum efficiency. Modes don’t compete with each other, they complement each other. Autonomous vehicles aren’t going to take over the world, and public transit shouldn’t be worried about being overtaken by ridehailing.

Google Self-driving vehicle

We want to help you understand the city you live in and all the others around you, even before you get there. Our MobilityScore algorithm measures, on a block-to-block level, how easy it really is to get around without a car. It takes into account how often buses and trains actually come, how often a bike is really available at a station, how long you’ll have to wait to get an Uber.

We envision a future that’s totally frictionless. You get up, head downstairs, check your TransitScreen in the lobby on your way out the door. You see the bus is coming and can catch it immediately when it arrives (and pay for it on your phone). At work, your TransitScreen greets you with messages about the office happy hour. At the end of the day, it’ll help you get home — or anywhere else you need to go.

There are no interruptions in how you receive or process information; it’s always there waiting for you so you can make a quick decision. Finding out how you’re going to get somewhere shouldn’t be a hassle.

Topics: Mobility