Techin' up to speed: Bringing property management into the 21st century

Posted by Natalie Runnerstrom on 6/27/18 11:53 AM

The Shay at dusk

These days, potential residents are looking for a building to have everything, to be fully decked out in the latest and greatest technology from Nest thermostats to virtual fitness rooms. But they aren’t the only ones who should be excited about living in tech-forward complexes.

Property managers can also greatly benefit from technological advances in their workplace, creating more time to focus on lease-up and retention. Here are just a few ways it can help.

Cutting Down on Manual WORK

On a daily basis, property managers have to juggle a lot of moving parts. Showing units, completing work orders, organizing and promoting events for residents, and making sure the property is up to code — all while creating a comfortable community for tenants! Wouldn't it be great if you could automate some of these processes?

Let's look at leasing, for example. Rather than individually going back and forth via email with each potential resident looking for a tour, you can purchase a scheduling software so anyone can make or change an appointment online. It sounds simple, and it is! But even with something that simple, you've now saved hours of work a week that could be spent more productively.

two-business-women-shaking-hands .                    Photo by: Rehab Insider

Connecting with Residents

When you're dealing with something as important as finding your next home, having a person versus a computer isn't even a question. A necessary balance in our tech-centered world is knowing when to automate and when to use a personal touch.

If you're using technology to expedite very manual tasks such as financial tracking, work orders, and managing applications, then you can use all this extra time to build positive relations with residents. You can actually be present at Friday's bagel breakfast, at the 4th of July rooftop party, at move-in day. Before you know it, community is the first thing residents think of when they think of your brand. 

Upping Your Marketing Game

Marketing possibilities become endless when you show people you truly care about curating the best living experience. Technology allows you to listen and understand the needs of current residents and prospective renters/buyers. Look at what they're saying on Twitter or on your company Instagram page.

This doesn't mean go crazy and design a Star Wars-inspired apartment, but you can get useful feedback on current amenities, what could be upgraded, what's working well, and so on. Being on top of current trends is important for marketing your property, and technology can help you do so without losing what already makes your building great.

Topics: Real Estate