Earlier this month, we hosted our second Commute+ Reimagined webinar, discussing alternative commuting modes and their roles in post-COVID commute management.

When you think of marketing, the first thing that comes to mind is trying to gain awareness of your product or service. Usually it’s to an external audience you want to buy something. There’s also internal marketing, where you get your employees to buy into products and services you offer them.

Earlier this month, we held our first Commute+ Reimagined webinar, discussing what the future of commuting will look like. Our panel discussed what employers will need to do and challenges they will face as cities proceed through their phases of reopening. Here are our key takeaways from the webinar.

Transit, infrastructure, and policies are constantly changing. That also goes for transportation demand management, especially in the current commuting climate. Employees aren’t commuting in the same way – if at all – right now, and city infrastructure is changing to keep up.

We’ve been writing a lot about how to make commuting easier and safer for employees, mostly about what you can do to encourage sustainable commuting and different options and benefits you can offer. Now it’s time to think about the end-of-trip experience.

We’ve recently been writing about the return to work, and what employers and employers and employees need to do to keep drive-alone commute rates down. To gain a better understanding, we spoke with David Allen from Bikes Make Life Better in San Francisco. David covered what both employers and employees can do to make bike commuting as safe as possible.

The greater Boston area (and Massachusetts as a whole) is in the beginning stages of lifting quarantine orders and reopening. As of now, general office spaces will be allowed to open.. While it’s up to companies and organizations to set their own return-to-work orders, some form of commuting will resume.