What is placemaking? Project for Public Spaces breaks it down extensively here, but in short: Placemaking is about how we make cities and spaces into more than just streets and trees. It's about creating a place that people want to be, that's accessible, that's unique.
We talk a lot about how TransitScreen can increase your apartment’s property value, how it can make it easier to lease a commercial building, and how it can improve the employee commute experience. I know what you might be thinking — “What about my retail space?”
You may remember the giant billboard featuring us outside Fenway Park. Thanks to Orange Barrel Media, we brought real-time transit information to a huge number of people, and it's not even baseball season yet!
Honestly, we’re frustrated. Cars circling endlessly for a parking spot at a popular urban grocery store is an all-too-familiar sight. We all have to eat, which means we also have to shop for food. Increasingly, us city-dwellers who reside in particularly high-density areas may find ourselves turning to specialty grocers — high-end chains such as Trader Joe’s and Whole Foods — for last-minute items on the way home.
TransitScreen was recently afforded the opportunity to survey patrons of The Hall, a multi-vendor food hall and bar serving as a temporary activation of a long dormant building on Market Street in San Francisco. Our TransitScreen display at The Hall was a large projection that loomed large in one of the most heavily traveled corridors in the city. We constructed our survey that could characterize The Hall’s user base on opinions of the TransitScreen display, but also by learning customers' relevant, broader travel (and eating) habits.