If you're in the real estate market in 2018, then you know how powerful location is. Not just location to nearby attractions (although those are still valuable), but location to public transit.
You already know that the secret to attracting and retaining residents is to provide them an experience, something other properties just don’t have. Sometimes it can feel like it’s just about the neighborhood, the nearby coffee shops, the Instagram account showing off the vibe.
What is placemaking? Project for Public Spaces breaks it down extensively here, but in short: Placemaking is about how we make cities and spaces into more than just streets and trees. It's about creating a place that people want to be, that's accessible, that's unique.
One of our goals as a company is to be a solution for people to get around cities where they live, where they work, and where they play. Our screens are in apartment lobbies, in corporate offices, and on jukeboxes in bars.
It’s no question that a huge factor in how people decide which apartment building to live in is based on its proximity to transit. This is especially true in large cities — after all, having everything you need near your home is why you don’t live in Idaho, right?