Earlier this month, we hosted our second Commute+ Reimagined webinar, discussing alternative commuting modes and their roles in post-COVID commute management.

When you think of marketing, the first thing that comes to mind is trying to gain awareness of your product or service. Usually it’s to an external audience you want to buy something. There’s also internal marketing, where you get your employees to buy into products and services you offer them.

Earlier this month, we held our first Commute+ Reimagined webinar, discussing what the future of commuting will look like. Our panel discussed what employers will need to do and challenges they will face as cities proceed through their phases of reopening. Here are our key takeaways from the webinar.

At TransitScreen, our goal has always been to make it as simple as possible for people to make their daily commute decisions. That means real-time information about bus and train arrivals, as well as availability of nearby bikeshare and scootershare. Now, at long last, we’re introducing another feature to help keep commutes going smoothly: service alerts.

Transit, infrastructure, and policies are constantly changing. That also goes for transportation demand management, especially in the current commuting climate. Employees aren’t commuting in the same way – if at all – right now, and city infrastructure is changing to keep up.

The greater Boston area (and Massachusetts as a whole) is in the beginning stages of lifting quarantine orders and reopening. As of now, general office spaces will be allowed to open.. While it’s up to companies and organizations to set their own return-to-work orders, some form of commuting will resume.

As cities begin to roll back quarantine orders, employers have begun thinking about how they’re going to have their employees return to the office. This is no easy task! There are so many factors that go into safely having any number of employees return to the office, from how they’re going to get there to how you’re going to rearrange the physical office setup.