"Survey: To recruit and keep millennials, give them walkable places with good transit and other options"

Posted by Ryan Croft on 5/19/14 2:21 PM

The Rockefeller Foundation and Transportation for America recently conducted a survey of Millennials (age 18-34) in 10 major US cities about what they look for when choosing where to live. David Goldberg with Transportation for America wrote a recap of the study for the T4America Blog. What the study found was that the Millennial generation wanted to live in a city that enabled them to be multimodal. They preferred to live in smart cities that support efficient urban mobility. "Three in four say it is likely they will live in a place where they do not need a car to get around."

Commuters wait for bus underneath bus shelters

The survey covered three US cities with mature transit systems: Chicago, San Francisco and New York; four US cities where transit networks are growing: Minneapolis, Denver, Charlotte and Los Angeles; and three US cities making plans to grow their transit systems: Nashville, Indianapolis and Tampa-St. Petersburg.

Here are a few interesting excerpts from the study:

"More than half (54%) of millennials surveyed say they would consider moving to another city if it had more and better options for getting around, and 66 percent say that access to high quality transportation is one of the top three criteria in considering deciding where to live next."

"Almost two-thirds of Millennials (64%) say that the expense of owning a car is a major reason they want be less reliant on one, including 77% of Millennials who earn less than $30,000 a year."

Read more from T4America

Topics: Smart Cities