Honestly, we’re frustrated. Cars circling endlessly for a parking spot at a popular urban grocery store is an all-too-familiar sight. We all have to eat, which means we also have to shop for food. Increasingly, us city-dwellers who reside in particularly high-density areas may find ourselves turning to specialty grocers — high-end chains such as Trader Joe’s and Whole Foods — for last-minute items on the way home.
TransitScreen was recently afforded the opportunity to survey patrons of The Hall, a multi-vendor food hall and bar serving as a temporary activation of a long dormant building on Market Street in San Francisco. Our TransitScreen display at The Hall was a large projection that loomed large in one of the most heavily traveled corridors in the city. We constructed our survey that could characterize The Hall’s user base on opinions of the TransitScreen display, but also by learning customers' relevant, broader travel (and eating) habits.
Technical.ly/DC author Lalita Clozel covered the news about our partnership with the firm Wells + Associates in the article "New TransitScreen display goes live at Tysons Corner mall," which recently resulted in the installation of the first projection screen display of live, real-time transit information in the DC region at Tysons Corner Center mall in Fairfax County, Virginia. "The 4 foot by 6 foot glass projection screen near the Tysons Silver line will reach the 15,000 to 25,000 people who walk by it daily," said co-founder Ryan Croft in an interview with Bisnow's Tania Anderson for her article "That New Screen at Tysons." The idea is to "help drive the transformation of Tysons from a destination for drivers into a walkable, urban oasis," added Ryan. TransitScreen is excited about the potential for this partnership to enable many more travelers to make intelligent decisions about traveling throughout the region using one of the many transportation options available to them.