Here's a statistic that may surprise you: Only 25 percent of smartphone owners use their phones at least occasionally to get public transit information, according to a 2015 Pew report, and 10 percent do this frequently. That means at least 65 percent of people don't even use apps for this occasionally — if at all!
At TransitScreen, one of our primary goals is to improve the design quality of public information in cities. When someone decides to install public signage, they're creating a tangible, long-lasting public representation of themselves. And by providing information, they're starting a conversation with customers and the public — and it's best to start that off on the right foot.
Transportation has changed more in the last 10 years than the previous century. Our mission at TransitScreen is to make information about these proliferating public and private transportation choices accessible to everyone - janitor to CEO, young to old, regardless of what language they speak - to save time and money, and increase the sustainability of our cities. We have found that public information displays have a big impact on transportation choices.
Approximately 10% of US citizens are blind or have some degree of vision loss. At TransitScreen we are exploring ways to make our digital signage more accessible to blind and low vision (BLV) users. Our work on this project has just begun, but we already learned some important lessons that we wanted to share.
There’s a trillion-dollar trend called the Internet of Things – simply put, this means adding small computers to physical objects, and connecting everything together over the internet so useful information can be collected. When a recent McKinsey white paper looked at every foreseeable application of this massive trend, one of the biggest impacts they found was: