So far, we've looked at transportation demand management (TDM) practices across cities and areas — the Bay Area and Seattle, specifically. Now, we'd like to look at it from a different angle: the corporate workplace.
We're nearing the end of the 7-month trial period for dockless bikeshare in Washington, DC. In the middle of September 2017, hundreds of colorful bikes hit the streets, mostly in the downtown area. We went out to test them ourselves, and you could hear the hubbub on the streets around us. "How do these work?" passersby asked us. "You just unlock them? With your phone?"
If you're in the real estate market in 2018, then you know how powerful location is. Not just location to nearby attractions (although those are still valuable), but location to public transit.
There are a lot of reasons for a company to consider offering commuter benefits to its employees. First of all, it’s legally required in some cities for companies of a certain size. But there are reasons outside of obligation!
As dockless bikeshare companies have come flocking to major cities in increasingly large droves, the transit world started buzzing — what does this mean? Should traditional bikeshare systems be worried? Is bikeshare the future of transportation? Will we all become as into biking to work and errands as people in Copenhagen are?